At myBeach Vacation Rentals, we understand that great marketing is one of the most important drivers of success for any vacation rental. Keeping your home booked and performing well isn’t just about location or amenities—it’s about getting your listing in front of the right guests at the right time. Here’s a behind-the-scenes look at how we market your property to ensure consistent bookings throughout the year.
Strategic Use of Online Travel Agencies (OTAs)
Roughly 90% of our bookings come through top online travel agencies like Airbnb, VRBO, and Booking.com. These platforms give your property massive exposure, but they’re also highly competitive—so we don’t just list your home and hope for the best.
We optimize every listing with:
- Professional photography that showcases your property in its best light
- Compelling, well-written descriptions that highlight unique features and appeal to our target guests
- Ongoing performance monitoring, including pricing adjustments and content tweaks to stay relevant in search results
We’re constantly refining your listing to help it stand out and perform better in algorithm rankings—because even small improvements can lead to more bookings.
Check out this article from AirBnB on what factors influence their search results.
Smart Email Marketing That Brings Guests Back
We don’t stop marketing your Vacation Rental when a guest checks out. Instead, we collect emails from every guest who stays in your home, not just the person who booked. One way we do this is through innovative tools like StayFi, which captures guest emails through the property’s Wi-Fi.
Each month, we send out:
- A local events newsletter to remind past guests why Myrtle Beach is always worth another trip
- A promotional email featuring limited-time discounts or property highlights to inspire quick bookings
This keeps your property top of mind and encourages repeat guests who already know and love your home.
Engaging Social Media That Builds Buzz
We actively promote our properties on social media, especially in local travel-focused Facebook groups. We share fun content about Myrtle Beach, seasonal travel tips, and behind-the-scenes looks at our properties.
This helps us stay visible in the communities where our ideal guests spend time—and it builds trust with travelers who want a reliable, locally connected rental host. Marketing Vacation Rentals is all about staying in front of your audience.
Direct Bookings That Save Guests Money (and Benefit You Too)
One of our biggest long-term goals with every guest is to get them to book directly the next time they visit. Our user-friendly direct booking website offers returning guests:
- Savings of 15–20% compared to OTA prices
- A more personalized booking experience
- Access to exclusive deals and availability
Direct bookings not only help guests save money—they also allow us to collect valuable information (like phone numbers and email addresses) that we can use for future marketing efforts. That means more bookings, more repeat guests, and stronger guest relationships—all without OTA fees eating into your revenue.
Want Your Property Marketed Like This?
This is just a glimpse of how we keep our properties booked and our guests coming back again and again. If you’re a homeowner looking for a marketing-savvy vacation rental manager, we’d love to show you what we can do for your property.
Contact us today to learn more about partnering with myBeach Vacation Rentals!
